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Re: earn money
You could try to monetize on everything. So that any user action brings you some money.
But don't fill your website with popups/popunders/50 ads etc...
Integrate well your AdSense so it sorta looks like links you're suggesting them.
Add google's search engine.
Affiliate links, depending on what your website is about. Usually best way to monetize.
Remember, the best way to make money is to have good content on your website.
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