1) exchange links with other sites
mine is a sprts site too and i will be willing to exchange links with you
check out my site and pm me if you are interested {site url in my sig}
2)Sign up to traffic exchanges
They help draw traffic enormously
here are some links
i think trafficg and trafficera -- links below is the best.
Trafficera
TrafficG
Autoclick
TrafficSwarm
Easyhits4u
Hits a million
3) You should submit you site to search engines and try
SEO